![]() ![]() As a result, all brand identity elements should be consistent in appearance, use, scope, color palette, feel, etc. Colors, shapes, and other visual elements incorporated in your products and promotions connect to your brand identity. In short, brand identity is how you want your customers and prospective customers to perceive your brand or your product or service.īrand identity design takes disparate visual elements and unifies them into a complementary identity system. your visual identity, including social media graphics, on social networks. ![]() a consistent style for images and content.Brand identity consists of various visible elements, including: Yet, many people mistakenly use those terms interchangeably. Brand identity is the visible brand elements, including logo, color, shapes, and overall design, that distinguish your brand from other brands in the minds of consumers.īrand identity is different from a brand, brand image, and branding. ![]()
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